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DTC Wellness

CAC reduction through funnel and creative restructuring

A subscription wellness brand watched paid acquisition costs rise quarter over quarter and needed a stronger conversion system.

Subscription Wellness Brand

Client

Subscription Wellness Brand

Timeline

9 weeks

Services

Paid media • Landing page optimization • Creative testing

Challenge

Paid channels still drove volume, but CAC had climbed enough to compress margins. Creative production was the bottleneck: one freelancer, no testing cadence, and landing pages that hadn't changed in a year.

Approach

  • - Embedded a growth pod covering media buying, creative production, and CRO.
  • - Rebuilt landing page architecture by audience segment with claims-aware copy.
  • - Set up a weekly creative test matrix with clear pass/fail criteria.

Outcomes

  • - CAC reduced by 29% in 9 weeks.
  • - Creative output went from 4 to 30+ assets per month.
  • - Landing page conversion improved 22% on the top segment.

"It feels like an in-house team — same tools, same standups — without us having to run recruiting across three time zones."

COO

Subscription wellness brand