RxFormulas Journal

Health growth and operations, explained clearly.

Practical playbooks for marketing, patient support, retention, and building distributed teams.

Operations

Why the best health brands keep their core team small

The strongest telehealth companies run lean core teams and hand everything else to specialist operating partners. Here's the math behind it.

Jun 20, 2026 · 7 min read

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Growth

A practical playbook for reducing CAC in telehealth

Paid acquisition in health categories gets expensive fast. The fix is rarely more budget — it's creative volume, funnel segmentation, and testing discipline.

May 28, 2026 · 8 min read

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Customer Experience

Building a patient support team that patients actually trust

Health-brand support is not e-commerce support with a different macro set. Here's how to build a team that's safe, fast, and genuinely helpful.

May 2, 2026 · 6 min read

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Retention

The retention playbook for subscription health brands

Acquisition gets the budget, but retention pays the bills. A practical program for lifecycle, winback, and support-led saves.

Apr 10, 2026 · 7 min read

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Talent

What founders get wrong about building teams in the Philippines

The Philippines is the best-kept non-secret in health operations. But the difference between a great team and a churn machine is how you build it.

Mar 18, 2026 · 6 min read

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Marketing

Compliant marketing that still converts

Health marketing lives inside real constraints — platform policies, claims rules, patient privacy. The winning teams treat compliance as a design input, not a veto.

Feb 24, 2026 · 7 min read

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Data

The metrics stack for telehealth operators

Beyond CAC and churn: the operating metrics that tell you whether a telehealth business is actually getting healthier.

Jan 30, 2026 · 6 min read

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Operations

Operations planning after the growth spike

Product-market fit breaks operations before it breaks anything else. How to add capacity in the right order when volume triples.

Jan 8, 2026 · 7 min read

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